A Data-Driven Revolution: How Venture Capital is Embracing Data Science for Investment Decisions


Historically, the venture capital industry has revolved around relationships, with investors placing their faith in startups based on the founders behind the ideas. While this approach is reasonable, considering the long-term relationships involved in startup investments, it has led to several failed ventures and restricted opportunities for founders from nontraditional backgrounds or with limited networks.

To address these shortcomings, a growing number of venture capital firms are incorporating data science into their deal sourcing processes. Although data-driven investing is already a staple for institutional investors, hedge funds, and public market traders, the venture capital sector has been slower to adapt. However, firms like Correlation Ventures, SignalFire, and Rocketship.vc have already embraced this approach, and the number is set to increase.

A notable development in this space is Ensemble, an Austin-based VC firm that recently closed a $100 million debut fund for early-stage startups. Ensemble uses a data-driven approach to evaluate and track companies based on the quality and depth of their entire team. Collin West, Ensemble’s co-founder and managing partner, explained that data science allows them to sort the industry by team quality in a more objective way, enabling them to focus on fewer but more promising companies.

Telstra Ventures adopted a data science component in their deal-making process in 2017, seeing its potential to improve investment decisions. Since then, the firm has built over 30 models to track various metrics, such as web traffic, headcount growth, and funding history. While not a perfect solution, this data-driven approach has helped Telstra Ventures discover and invest in promising companies they may have otherwise overlooked.

Data-driven investing could help level the playing field in the venture capital industry by broadening opportunities and increasing visibility for qualified teams. It may also allow investors to dedicate more time to thorough due diligence, resulting in more informed investment decisions. Despite the slow adoption, with an estimated 10% of VC firms currently utilizing data science, this trend is expected to grow.

Venture firms such as Two Sigma, Khosla Ventures, Fifth Wall, and Lead Edge Capital have recently posted job listings for data science roles. This shift toward data-driven investing is likely to become the norm in the coming years, as firms that fail to adapt risk being left behind. By 2030, it is predicted that every venture firm will have data science capabilities, signaling a new era in venture capital investment strategies.